Please re-read my post...
"When you're a reputable guy..." is what I wrote....I'm assuming the guy is one of the good guys based on your above info. I never said anything negative about this mystery man.
My friend, Stephan Fournier, was questioning who this new company was as well, and he knows just about every "Mopar guy" in Quebec....he suggested moving forward with caution, which is what I wrote earlier.
If this person is well known by name, then I don't see an issue with adding it to his companies web site....seems logical to me....