I understand about the end caps...I don't understand why they would be by school supplies. 
Oh well, some things are better left to the professionals!
You want rime and reason why they put things where they do.
Good luck! The retail industry has very little rime and they are lacking big time in the reason department as well. JK they have some of the best marketing people in the business.
Ever-wonder way they put the dairy products in the back of the store.
Ninety percent of the people, who enter a grocery store, purchase a dairy item, and the longer they keep you in the store the more money you spend.
One of our favorites, was to bake bread during the evening rush, fresh bread sells increased 37%.
Next time you go down the cereal isle, check out where they put the kid’s cereal….right at their eye level.
