I made a mistake for Transformers 1, though.
I saw every preview, ready every synopsis, and knew half of the story and all of the characters before I even saw the film. Blew all of the surprise.
I'm going to TRY to do it right this time - no previews, no research, no nothing - go in cold. Then it'll all be a surprise.
I guess a film like Transformers is best when there's more than meets the eye.
Jeff