FCA (I still have a hard time thinking, saying and writing "FCA") announced it's new business plan this month. In it, everybody's favorite CEO Sergio Marchionne announce that FCA will "shift" Chrysler production away from passenger cars and focus on trucks, SUVs and Jeeps. The new Dart and 200 will cease production by 2018 leaving only the 300, Charger and Challenger passenger cars available from Chrysler. Marchionne also announced that FCA plans to introduce new Alfa Romeo passenger cars into the North American market starting in summer 2016.
Bang it here to check it out if you haven't already read it somewhere else:
http://www.freep.com/story/money/cars/chrysler/2016/01/27/fca-build-more-jeeps-rams-under-new-production-plan/79393200/ Making more trucks and SUVs may do well for now while oil prices are depressed but they are not going to stay down forever. Right now the Saudis are flooding the oil market trying to squeeze the North American tar sands / shale oil industry, but for how long are they going to do so? When the oil prices go back up, and the truck and SUV market slows, I fear that the good ship Chrysler as we know it may finally sink for good...
Topic: FCA announces new business plan - beginning of the end? (Read 886 times)
