In 2010, KE was blindsided by TREMEC Corp (a Mexico corporation with offices in Detroit area) when they suddenly terminated our Elite Distributorship Jan 17 2010 with no warning and no cure period. We less than six (6) weeks to purchase product to fill remaining orders only, could not purchase any additional inventory, and the termination was non-negotiable. In fact, this was illegal practice in Tennessee law, but in Michigan law where my Distributorship Agreement was in place, it was acceptable practice. This action was taken by Lee Davis, the Director of US Sales operations at the time. In a recorded phone call between Lee Davis and my business manager Bruce Skolfield, Davis disclosed that he was fulfilling his intentions to terminate KE - his largest distributor in the Aftermarket and one that sold more than Ford Motorsports - because of his dislike of me and that my former sales people-turned-competitors would eventually fill the loss of KE to the market. The Mexican top management in Mexico City did not really care about the Aftermarket branch because the volume was small compared to the OEM volume and they let Lee Davis and his people do whatever they wanted with the Aftermarket as long as the OEM was taken care of. Years earlier, Lee Davis, over dinner at SEMA Las Vegas in 2005 November in the presence of four others including the current Manager for Tremec Aftermarket Sales, said very clearly that he was "going to knocks the legs out from under Keisler Engineering if KE did not do business his way." This was a total shock, and for the ensuing hour I was lambasted over multiple issues ranging from Davis not liking the Keisler 5-speed name being better known than Tremec name in the classic car aftermarket. Other unfounded grievances were the Tremec logo I used on every web page representing his product should have been bigger, or higher up on the page, that he didn't like the dark background color of the my web-site. It was at that dinner that I decided to pursue the diversification of KE and to not have all of my eggs in one basket. In the May of 2006, I purchased General Motor's MUNCIE Transmission manufacturing line at a cost of 3.89 Million Dollars ($3,890,000.00) under a new company - American Gear & Transmission - and moved these assets to Tennessee to start-up a new company This move to start a new American transmission company in the wake of GM Muncie's closure sealed KE's fate of Davis' threats. When the termination of KE's Elite Distributorship when down March 1 2010, within a few days the manager of Tremec Aftermarket Sales issued a letter to all 150+ distributors of Tremec mandating them not to sell to KE at any price - even full retail - or their distributorship would be TERMINATED. A second letter was sent out to the same effect and I have both of these letters. I sought legal advise about this, and learned what Tremec Aftermarket Sales was doing appeared to be "Boycotting" which is a Federal Trade law violation carrying very stiff penalties and triple damages to the offended party. But I would have to file suit in Federal Court in Michigan and the case would be expensive and lengthy because of the way Federal lawsuits are processed. At that point in time, I decided to focus on survival of KE and not pursue the lawsuit at that time. Within a couple months, I led formation of Legend Gear & Transmission with the owners of Abundant Mfg. and brought them the transmission design and marketing which is now known as the LGT700 and the Legend Gear & Transmission company. KE found a work-around for the Tremec's boycotting, and product continued to flow from several several distributors that were wise to Federal trade laws. Even though Tremec implemented a "secret shopper" scheme in 2010/2011 in efforts to stop this American Entrepreur's small business, I continued to press on. I kept all of this under my hat, all the while my competitors were bragging to our customers that Tremec did this. I have tried to take "the high road" through the years and always do what is right for the customer, the employees vendors ahead of my personal needs. Accordingly, in the months before closure of KE, I had not drawn a salary or income from the company. My wife and I downsized in a major way, putting the home and farm we built for sale and moving to a small rental home.
The process of building KE from a garage operations in 1991 to a company that has sold more than $65 Million Dollars of product to over 16,000 customers has not been an easy one, but it has been a rewarding one. It is my hope and expectation that buyers for the remaining assets of KE will purchase these and put the assets back to work in new companies. In fact, I sold the Keisler PerfectFit kit & manufacturing assets for Tremec TKO & T56 to Liberty Gears - a Tremec Elite Distributor in Taylor Michigan. Liberty Gears - a family run business - has been around since the 1960s and has tremendous capabilities that complement what KE was doing for the market. By adding the highly engineered Keisler TKO and T56 kits to Liberty's existing capabilities for internal upgrades, the resulting product line further places Liberty in a class of their own. I plan to support Liberty Gears in their pursuits to offer the very best Tremec TKO & T56 kits to the market. In my efforts going forward, I intend to work with the Trustee of Keisler Engineering for the benefit of every creditor of Keisler Engineering - both its customers and vendors - that had open balances. This process will take time and patience on everyone's behalf. I ask for your support and patience while the Trustee and I work thru the Chapter 7 process. I understand the frustration that those of you with standing orders or supplier accounts with KE will have, and I am sorry that you must endure this. But please work with us and brighter days will be ahead.
Sincerely,
Shafi Keisler, Founder, President & CEO thru Jan 15 2014
Keisler Engineering, Inc.
