Way back in '74 I needed a new battery for my Barracuda. Went to ESSO (EXXON) and bought an expensive (for then) Red Brute battery. Came with a lifetime guarantee. Little did they know that 30 years later I would still own the same car! I have replaced the battery 5 or 6 times since, all under warantee. In the early 80's a dealer tried to charge me for the battery saying that the warantee was no longer valid! Well a few phone calls later, he honoured the guarantee, and I got a letter from head office saying that the warantee was valid in effect forever!
Free batteries for life!
Good battery, good guarantee, good company.
