The level 2 kit is comparable to any modern super car; Vette, Viper, etc.
Which brings up a good point. The XV Stage 1 kit if $3000. It is completely scienced out and ready for install. All you do is unbolt your old stuff and bolt in their stuff. To try to duplicate their set up, you are going to spend almost as much. A majority of that amount is in the shock absorbers, which run about $1600 a set purchased seperatly if they would sell them independant of the suspension. However, you will have to spend weeks dialing in the valving on your own system as there are around 500+ combinations of bump and rebound adjustments on a double adjustable shock. Not bad if you love the steep learning curve and are willing to drive the pee out of your car getting there. So, what is your time and effort worth? The XV level 1 is the best all around set up with performance and comfort combined. You can build a set up that will turn faster lap times, but it will be compromising some of the smoothness of the ride.
On the flip side, a decent sized portion of their achievement was due to 17" wheels and new speed rated tires. On another site I visit, a staff member from XV is a contributor. I seem to recall that he said the modified Cuda lapped a 1.25 mile road course 10 seconds faster than a stock T/A. Of that 10 seconds, 5 seconds of it was from the new wheel and tire combo. So the 1g claim is based on following thier guidelines explicitly. It is still marketing. Is Charmin squeezable soft? Sure, but so is any other butt wipe. It is in the marketing. XV is marketing a system, but they also are willing to sell pieces, which is a pretty cool proposition. However,if you want to retain you 15" wheels and tires, don't exepect to get their 1g rating.
However, giving credit where it is due, XV is comunicating their results. I have yet to see any other manufacturer provide data other than to say their system offers improvements in weight, spring choice, and steering response. XV has been on the tube, the radio, and all over the web providing info, they have even contributed here. DQhemi is John Buscema from XV Motorsports.
So can you get great results using mostly stock systems? Sure can. Can you get great results from using pinto style parts. Big 10-4 there too. Are you less of a mopar for it? Well, I geuss that is a matter of opinion. In my mind, that is like saying some one is rich or beautiful. It is a subjective term.