It is a bit of an odd marketing strategy, but to me what makes it work is the fact that you only need to wait about 3-4 months until the 09's are out with all the options. They generated the huge media blitz with the 08 SRTs first, then will feed the masses with the 09s. As far as selling my classic to buy a new one, I would never do that personally, but I certainly will not fault anyone who would. I would love to be able to buy an 09, but that's not in the cards right now. Come on big Bucks, no Wammies!!