Nah, you're paying for the Asanti medallion in the middle (and the security system you'll need for the wheels). Not sure, but judging from the price, the Asanti logo must be made of platinum/diamonds or something.
Anyway, pretty much all their wheels are over the top--they market to the Lambo collectors and drug dealers. Invest now! Rims are the only proven investment during periods of inflation!
JF