Holley's cost to make Hydramat.. Maybe $20=$40 per unit.... Add a fair profit, cost to WD $50-$90... Cost to retailer $85-$160... Realistic selling price $150-$275..... At $200 I'd squirm & say it's pricey but it works & I don't need to worry about it.... Done.... At $700 it's PFG (Pure Fxxxxxx Greed) & they won't sell many..... Give is 6 months & a Chinese Knock-off will be available.... If Holley priced it fairly most guys wouldn't even look at the Knock-off... But due to Holley's greed China is gonna sell a ton of these...