The book is ok to get the motor in the ballpark. For timing, I use the book to get it in the ballpark, then I do it by "Feel and hearing".
First, we are assuming your carbs are in proper tune, good plugs, gaps, distro components, , battery and alternator is putting out, etc......
Set timing, idle at carb to begin with IAW the book, then
Now attach vacum hose:
1. Set the idle at the carb to factory spec if not done already (unless Im running a hot cam). Let car get to operating temp.
Now while at idle, I adjust the distro until I get just shy of the highest idle by turning the distributor.
2. I then shut down the car, and restart it. If the car seems to "drag" (which more than likely it will do at this point) while trying the start, Ill fiddle with the distro just a tad until it will start at the point without allot of drag. (In other words, how you were used to it turning over to start)
3. Start the car, let it idle. Then adjust the idle one more time at the carb IAW factory RPM (Unless you have a hot cam).
4. Now drive it. While out on the road, adjust the timing SLIGHTLY if you have flat spots or pinging. It will NOT take much (If you even have to do it in the first place. ENsure you dont get o the pint where starting the car "drags" again. Its a sort of trade off between running good out on the road and no drag while starting.
Once you get here, you are about as close to optimal timing across the board, for your engine and how its set up
Once you get to this point, you could then spend the 50-70 bucks or so at your local dyno shop. Let them fine tune it and your car will really run. IT really worth it not just for the t\fine timing, but also if your carbs need fine tuning