Way cheaper, not exactly paints equal tho. Won't last as long, can tear, I've seen a truck that was wrapped get a rock chip at the front of the hood, and it just started to fail in every direction from there. You can do a lot of cool things with a wrap tho, and they are 1-2k versus got knows how much for body and paint. But there will still be metal problems underneath unless you go through the trouble of metal work etc