Snap on prices are outrages and arguably the best tools. I think when it comes down to it, they have such a wide selection of tools and the fact that they offer financing and trucks that travel from shop to shop to sell their tools, is why so many people buy them. At least thats why my father bought snap on his whole life, they make it too easy for him. And nice fancy Snap On tire changers, wheel balancers, hoists, Scanners etc etc looks attractive to clients when you're working on their car.