from what I can tell, its a relative equation as what the Dodge Dakota is, compared to a Dodge Ram.
many similarities, yet different vehicles and different buyers.
if the Dodge Ram is too expensive and/or too big for your needs, you can get a more compact vehicle in the same "award winning" style as the popular big daddy-sized version, by getting a Dakota.
the web site also mentioned marketing the Avenger for the Euro market with a Diesel Turbo motor. The Charger in Europe would be a VERY LARGE car. The Avenger would be a bit more realistic in the narrow streets of Europe.
Tundra and Tacoma arent too far different from each other, neither are Sequoia and 4Runner.
K5 Blazer vs S10 Blazer.... F150 vs Ford Ranger......
etc etc etc