If you are looking for a motor that can be built cheap and easy, go with the 360.
If you are looking for a street motor with less than 500 hp and less than 6500RPM, go with a 360.
If you are looking for a high revving, high hp motor, go with a forged crank 340.
If you are looking for a fear provoking motor, go with a 340 SixPak.
I went with a 360 in my '71 because I was able to build a 400 hp motor on a budget. Plus, as a bonus, I got 17mpg on the highway.
It is your car and your choice, good luck either way.