I bought a '72 340 Duster new, when I was 17. $3000 was all the moolah I had saved up after 3 years of summer jobs, so money was my reason for: 1) buying mopar in the first place (couldn't touch a mustang or camaro for $3K) and 2) not moving up the ladder to a 'cuda or challenger. A couple of my friends had rich daddys who bought them a 340 'cuda and a 340 challenger at the same time. I remember muscle cars being known as "kids cars" ... once you were 25 - 30 years old you weren't buying them. Since a lot of dads were buying the cars, they were OK spending the money to put their kid in a new car, but weren't gonna go the extra hundreds of bucks to buy him a rocket ship and "wrap himself around a telephone pole". Grew up in San Francisco ... hanging around cars ... street racing on Friday and Saturday nights (Brotherhood Way and The Great Highway for those of you who were there~) and never saw a Hemicar, a GT500, Yenko Camaro or Bobcat GTO. I imagine it was the extra money - remember, a decent wage for the working man back then was $10,000 / year gross. The money for a hemi option was a few weeks wages, and for you younger guys, you didn't finance your cars back then with monthly payments ~