Chrysler is no longer daimlerchrysler as of last friday, is renamed Chrysler LLC and is the first auto manufacturer to be privately owned since Ford in 1956 before it went public. They are unveiling their "new" emblem tomorrow morning, the good ol fashioned pentastar Dunno how things are gonna go, but so far looking good.
I heard that too.
I dont know about the whole Pentastar thing. I read a persons blog once where they talked about it. All the kids who grew up in the 80's and early 90's said that if they put the Pentastar on a new vehicle they probably wouldnt buy it. Reason is, these kids grew up seeing all the "crappy" Chryslers, and when they see Pentastar, thats what they think. They also said that the logo now is great. It seems that ever since they came out with the newer Chrysler logo, the quality has been excellent.
So, I think they should stick with what has been working, in order to save sales. The part of the population from 25 - 35 are in the market the most for new vehicles, just getting out of school, etc. They need new wheels, and they wont buy something with a Pentastar on it. Sad but true.