Wheaties said hell never be on their box....lol
"We simply have no plans at this point," to work with Bonds, Wheaties spokeswoman Tara Johnson said by e-mail.
The home run king remains radioactive to corporate sponsors. A possible federal indictment for tax evasion and perjury, rumors of marital infidelity, alleged steroid use and an often combative relationship with the media is too much baggage for companies seeking an athlete to hawk its wares.
"I can't imagine very many major brands signing a contract with Barry to be their ambassador," said Novak, who is also a senior vice president for sports marketing at a New York firm. "Companies don't want to wrap themselves in the veneer of steroids, whether the allegations are true or not."
Wheaties includes a "morals clause" in its deals with athletes. The company chose Hall of Famer Tony Gwynn, whose clean image and friendly demeanor has made him a favorite with fans and sponsors.
Long Live Ruth & Aaron!!!! real ambassadors to the game!
Hot Dogs & Beer
