Author Topic: How The 1971 'Cuda Billboard Stripe Came To Be  (Read 7710 times)

Offline JeffAARy

  • Full Member
  • ***
  • Posts: 612
  • Orange Mopars Drive Me Wild
How The 1971 'Cuda Billboard Stripe Came To Be
« on: January 15, 2008 - 05:56:30 PM »
I can neither confirm nor deny this story, but I supposedly met the designer of the billboard stripe at the Barrett-Jackson auction in 1995.  His name is Tom Hale (not to be confused with former head-of-design and fellow AAR owner Tom Gale), and he has created the event poster for the BJ auction for many years.  He told me that in 1970 he was working in the Chrysler graphic arts department.  He had created the AAR stripe and some other stripes, but was bored with stripes and wanted to design cars.  While he was waiting for a departmental transfer his boss came to him and told him his next assignment was to design the stripe for the 71 Cuda.  Tom was pissed and in a fit of rage he drew a stripe that covered the entire back half of the side of the car.  He submitted the artwork and thought, "if you want a stripe I'll give you a f@#$%&g stripe!"  To his astonishment management took the stripe seriously and it was approved.

If I recall correctly, Tom got his transfer and designed the tail lights for the Duster/Demon and the 1972+ rally wheel center among other items.




Offline 426HEMI

  • Sr. Resident
  • ******
  • Posts: 5187
  • My M46 Barracuda! Member Since:October 01, 2005
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #1 on: January 15, 2008 - 05:59:14 PM »
That story could be true.  Sounds real enough for me.
Got a pretty good start on my M46 optioned Barracuda restoration but now it is on hold till I can gather more funds.  Still need a few parts for it.  SIU Graduate 75 AAS Automotive Tech, 94 BS Advanced Tech Studies, 1997 MSED Workforce Education and Development

1970 M46 Barracuda
1998 Dodge Darango

Gordon

Offline hemiken

  • Sr. Resident
  • ******
  • Posts: 8785
  • Hemi-fied Mopar in Australia
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #2 on: January 15, 2008 - 08:41:41 PM »
 :popcorn:
1970 Barracuda   (O^--^===|===^--^O)
1971 Barracuda   (O O {]{]{]|[}[}[} O O)
1970 Challenger  (O O [======R/T=] O O)
1971 Challenger  (O O ===== ===== O O)
I pay homage to the best Mopars ever built.

Offline N96cuda

  • Jr. Member
  • **
  • Posts: 241
    • Kirks Cars
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #3 on: January 15, 2008 - 09:27:36 PM »
I have read that is absolutely how the billboard came to be. I have no idea what the name of the designer was, but the story he told you sounds legit so perhaps it was the guy.


70 Cuda 440-6 Shaker, Auto, Vitamin C, stripe delete, black int. & vinyl top, luggage rack, Magnums, build sheet
71 Cuda conv. 383 4-speed, Rallye red, black top, int. and billboards, 2 complete build sheets
09 B5 blue Challenger SRT-8
www.93cobra.itgo.com

Offline 4Cruizn

  • Administrator
  • C-C.com Expert
  • *****
  • Posts: 18521
  • HEMI FISH
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #4 on: January 16, 2008 - 12:07:39 AM »
Here is an interesting story.   :bigsmile:

Offline TripleBlack71Cuda

  • Jr. Member
  • **
  • Posts: 112
  • Member since 3/21/2006
    • 1970 & 1971 Cuda Video
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #5 on: January 26, 2008 - 04:02:14 PM »
I've read this story somewhere too, though I don't recall the names. BTW, I love the Billboards!

Offline 71340RT

  • Resident
  • *****
  • Posts: 3502
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #6 on: January 26, 2008 - 06:47:17 PM »
I have always liked the billboard stripe I have wanted a 71 Cuda since the 80's and have never owned one or came across the right deal to buy one.
 :(


70 Plymouth Cuda 340 4-speed
71 Dodge Challenger RT 340 automatic
1973 Dodge Challenger 360 automatic EFI
2002 Harley Davidson Dyna Wide Glide
2003 Dodge Stratus RT coupe
2009 Challenger RT Classic B5 Blue
2014 Ram Express 5.7 Hemi 4X4

Offline JayBee

  • Resident
  • *****
  • Posts: 2477
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #7 on: January 26, 2008 - 10:00:15 PM »
Cool story and thanks for sharing, I never knew how the billboard came to be.
John

1970 Barracuda convertible
2014 Toyota Avalon

Offline Moparmatt

  • Resident
  • *****
  • Posts: 2014
  • Mopar or No Car - Member Since 10/09/03
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #8 on: January 27, 2008 - 02:40:18 PM »
So one of the most desirable features of the 1971 Cuda was actually designed as a way to piss off Chrysler management...

Funny how things work out, isn't it? :bigshades:

Offline wunderless

  • Jr. Member
  • **
  • Posts: 191
  • But existing is basically all I do!
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #9 on: January 27, 2008 - 03:29:08 PM »
I've heard that story before too. 
But existing is basically all I do!

Offline challenger470

  • Jr. Member
  • **
  • Posts: 107
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #10 on: January 28, 2008 - 09:19:04 PM »
cool story I love those billboards

Offline Black340

  • Full Member
  • ***
  • Posts: 882
  • 1973 challenger 340 4 Speed
Re: How The 1971 'Cuda Billboard Stripe Came To Be
« Reply #11 on: January 29, 2008 - 12:29:01 AM »
That is new for me..great story, thanks :2thumbs: