Man that seems like such a personal opinion question...
I mean I was looking to build a 383 OR a 440, but starting from scratch with either. I went for the 440 just 'cause it'll make power easier for the same amount of money...
I think if you're looking for "nothing crazy," then why not just update the 440 with a few new parts - maybe the cam, maybe a bit more porting on the heads, and be done with it... The 383 is starting from scratch - at least the 440 is close.
But in the end man it's your call. What is this going to go into? Or did I miss that somewhere else?
Jeff