My observations... I'm curious how long the capacitor in them lasts... I'd think if that is hurt, you have a dead plug. Also, the capacitive discharge ignition boxes.. lIke MSD, and Crane, and Jacobs, all do multiple sparks with longer burn times and use coils that can survive the work. The ad says stock ignition only. I'd think really they are trying to capture energy without getting the coil hot. Wonder if that works well... I like Autolites for 90% of everything. but I do like the Vgrooves. My feeling is not life, but sharp edges throw the best spark, and take the least energy to start. But the wear(dull) rapidly. I also find the ceramic on NGKs to be easier to read than Autolites, especially with minor changes. For only $1-2 more each, i run them in more race oriented stuff. Champions are a little shorter than autolites, so they can clean headers easier in some cases.