My '71 with 2.x rear gears averaged 16MPG in mostly city and short (5-10 mile) freeway runs in Las Vegas, on leaded premium. About 1.5MPG less on regular. This was pre-reformulated gasoline, no ethanol.
However if you live in an area where the EPA foists off "reformulated" gas, or your politicians buy farm votes by mandating diluting gas with ethanol, you will automatically lose a measurable amount of mileage. Although I don't have more current measurements on the Challenger, both my 1990 Dodge W250 and the current Jeep Liberty lost 1.5 - 2MPG to gasohol versus straight gasoline. The Jeep loses 1.5MPG in the winter with the EPA 'winter blend' crap, and the W250 went from 12MPG in the summer to 6MPG (!) once we had to start buying the winter crap gas here in chicagoland (and jumped right back up to 12 when we traveled and could get real gas elsewhere).
'73s had a vacuum delay in the feed to the vacuum advance. Is it working properly? Some (the manual is not clear) also had a bypass that would route manifold vacuum to the vacuum advance if coolant temp got too warm. There's also an EGR valve. How's it working (is it even working)?
If the timing tweaks and other fixes don't make a difference, try a different station. Try premium if you are currently using a lower grade. If you are using gasohol, try finding a station that sells real gasoline.