Well put, Tony.
I think a big topic he mentioned is that customers don't understand. A lot of people simply don't understand restoration work. People have no concept of how long it takes to do seemingly simple stuff like dissasemble a car or strip paint, couple with the experience - and thus the pay - that these people have.
For the short duration I worked at the restoration shop, one of my jobs was to field calls from people who were looking for estimates, looking for availability, work load, etc. I was simply amazed at how clueless these people were.
First, I had people wanting me to give an over-the-phone ball-park estimate on a "full restoration" of some car they owned. You can't make a good estimate in PERSON - how the hell can I do it over the phone?! My answer was simple though - "quarter of a million bucks." "What??!" "Hey, you give me incomplete information, I'll give you an incomplete estimate."
The second was people who could give me a detailed list of what they wanted - motor rebuilt, new suspension, upgraded brakes, replace the convertible top, paint and body... I'd keep saying "yeup, that's all well and good" and then they'd say "I'm looking to spend about 15 to 20..." I'd pause... "15 to 20... what?" I'd ask. "Thousand - fifteen to twenty thousand." I'd have to chuckle lightly and say, "sir, for the amount of work you just described, you won't spend a penny less than at LEAST one-hundred thousand dollars." Now, mind you, I had been trained at WyoTech, done body work myself, and was working at a restoration shop with quite a few $100,000 jobs in progress, and these people would get mad at ME and tell me I had no idea what I was talking about.
Of course that line always lead to this line, "But the car isn't even worth that much!"
And that point I was instructed by my manager to give them the line from Snap-On magazine, as quoted by Jay Leno. I'll bet big bucks Tony knows this one:
"If you build a car, and you do it right, and you make money off of it...
...you did something wrong." -Jay Leno
I'm not taking sides here at all, but it's important to remember that there are two sides to every coin.
Jeff