I saw an episode of Judge Judy once where a woman and her daughter thought they were buying two new cell phones but the ad actually did state photos of the phones and not the actual phones. When they received photos of the phones and not the phones (which they bid like $300 a pop for these I think) they sued. Judge Judy ruled the ebay lister was performing fradulent activities and had to refund the money. BUt the whole thing was funny to watch.