Here is my letter:
I hope this letter finds you with an open mind to a suggestion that I may make in this letter. My name is Donald Emerick; I am 34 years old and have lived in New Jersey my entire life. I have been into “muscle cars” and “hot rods” as far back as I can remember. Watching the 1969 Dodge Charger on The Dukes of Hazzard was a weekend ritual, and I always swore that I would have a 60’s-70’s muscle car sometime in my life.
When I was approximately 13 years old, my father called me into the TV room to show me a movie made in 1971 called “Vanishing Point”. The star of the movie was a Chrysler product! A 1970 Dodge Challenger, painted in Alpine White and graced with the 440 Magnum 4bbl engine. Ever since then, I have wanted a White Dodge Challenger of my own.
Let me preface my point by explaining this: One of your main domestic competitors, Ford Motor Company, does one thing very well in their business. They make low volume, highly sought after models of their version of the pony car, the Ford Mustang. Ford has made limited production versions of the Mustang Cobra, Shelby GT500, and the Mustang Bullitt. Add some “vintage flair”, and make a Mustang resemble the car Steve McQueen drove in the movie Bullitt and raise the price tag by a few thousand dollars. These cars are now collectible, sought after, and retain their values over the years.
May I implore you to consider my idea for a moment? I see that the Dodge brand is starting to bring back older color schemes like Plum Crazy, Hemi Orange and even the latest color Furious Fuchsia. What also NEEDS to happen is for Dodge to consider building a Vanishing Point tribute White SRT-8 Challenger. The SRT-8 is limited production; please paint it white, make 5000 units and charge a bit more on the price tag for this “special” car. I will be first in line, I will promise you.
Please Sir, make a Vanishing Point tribute SRT-8 White Challenger that embodies the spirit of the 1970’s the same way the current Challenger has captured the spirit of the 70’s. The car would speak for itself, and sell very well.
Sincerely and Best Regards,