Yes, the wheels are the tip of the iceberg and something else to note here; if you take the sentimental value away from this and look at the cars inital value (and its potential) the guy is still on top. Once a machine wears the Foose design logo, it is in a whole different show class. Granted the guy was attached to the machine since birth but the car has probably doubled in value since it was "Foosed".
Truly, not everyone can be bought but once the owner gets past the shock of the transformation, he may find that he could sell his car and easily afford another even nicer car than he had previous.
Me? Although its a liitle more extreme than I'd personally prefer, I'd show it and drive it and enjoy the notoriety! (and then sell it
)