Oh I read it. It is full of some funny stuff. They might make it seem like it was custom built for him. But really wasn't anything special. Just 10 Challengers made in a batch with no special options or anything. I could do the same thing if I had the cash. My 09 is custom built for me. All the "special" pieces were done at the dealership.
Mr. Norms, Hurst and SMS do the same thing all the time. Buy a batch of cars with all sequential serial numbers. They spec them out, then have them shipped to their shops and have them customized. They don't sensationalize it though.