Its actually a similar pricipal, only accomplished with electricity instead of the choke.
The choke method requires you quickly rev the engine up in steps, then yank the choke closed, cutting off the air supply and leaving an overrich condition in the engine that pumps into the exhaust ,while similtanously pushing the ignitor button on the rear plugs, which ignites the now gasoline rich mixture.
Either way, it isn'tvery good for the engine as the fuel wash strips the cylinders of oil and results in contaminated crankcase oil. I'm not sure how much you could do this before it actually becomes an issue nor if more frequent oil changes would change things significantly. I suppose you would need to have a history of oil contamination levels before and after the conversion to fully understand its impact. These can be done with a mail in kit for around $20 a pop, if you really want to know.