If they would drop the price $10,000.00 of $15,000.00 across the board, the sales would explode for Challengers and Chargers and they would be making money hand over fist because they would sell so many more of them. Fact is, Ford and Chevy are cheaper with more horsepower, lighter weight vehicles. Younger people might be able to better afford them. Families would be more interested in the 4 door thing. I think the tie in with Diammler convinced them to price themselves out of the market. Maybe Fiat will correct that. I looked at Jeeps. The Unlimited 4 door with Rubicon package and a few upgrades was pushing $50,000.00. Eff all that. I'll keep my old 85 Bronco. That's just crazy money for a damn Jeep. It's a JEEP, for pete's sake. Supposed to be/used to be cheap, reliable transportation.