I grew up five houses down from a small car dealership that sold Mopars and european imports (Volvo, Jaguar, Range Rover and MG's). In the spring of '70 I was 9 years old and coming home one day on the school bus I saw that they had put a super cool looking orange car up on the outside elevated display stand. I had never seen anything like it, so when I got off the bus I ran down there to check it out. It was a Superbird in all of it's brand spanking new glory! Got out my notebook and attempted to make sketches of the car. Scribbled down the name of the car, the engine, transmission and the sticker price. Then I ran home all excited to tell my Dad and try and convince him that we needed to buy that car!
He listened intently amused by my excitement, that is until I told him the price. I don't remember what the sticker price was (what was the sticker price of a 440 'Bird - low $4,000's maybe?) but I do remember my Dad gaging and scoffing at the price when I told him. We always had used cars that couldn't have cost my Dad more than $1K if that, so I'm sure the thought of forking over four to five times (or more) what he was use to paying for a car must of seemed totally ridiculous to him. He went on and on about how outrageous the price was
and with him doing that I instantly knew that my Superbird dream was dead.