Too many wires? I unhooked the tach (I'll try it later) and the 'noise reducer'?
AND the wires were in the wrong spot (both the insulated wires (brown/yellow.black)) were on the + side (derp!).
I think the PO replaced a few things, the coil etc, then forgot how the wiring went. I started to change the fuel lines then snapped the barb off the fuel pump (GRR!). I have NO idea where to get parts up here in Canada.