Cranking will drop available voltage from a full charged 12.6V battery to 9.5V to 11V. Your battery's relative charge and efficiency of the starter would effect those numbers.
Your numbers "Ballast (VR side) 12.4 (idle) / 14.4 (rev'd)" look pretty good but reflect the inefficiency of your charging system at idle, pretty typical from all I've read.
All of the other numbers are relatively lower due to the effect of the ballast resistor that drops the voltage in the "run" position which is a percentage of the available voltage.
Your voltage shows higher when cranking because the ballast resistor is being bypassed in the "cranking" (many call this "start") position.
Sounds like maybe you have/had a weak battery.